The Positive and Negative Effects of Advertising on...

Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’†¦show more content†¦Fennis (2003) indicates that a study in USA shows the duplication of health promotion in television has increased as a main supply of information after gaining the information from health practitioners like doctors. Community health associations has been started to involve television in presenting the health information and the prevention of illness to public in the previous two decades. Diseases such as AIDS, cardiovascular, stroke are the outcome of an unhealthful way of life. In fact, this kind of advertisement has increased the awareness of the consumers regarding health problems. Wallack Dorfman (as cited in Fennis, 2003) revealed that around 31 percent of all advertising was related to health either directly or indirectly which focused on food nutritional value. Fennis (2003) states that mass media can have a direct effect in rising consciousness, obtaining knowledge, change of consumers’ behavior or attitude due to health problems which is unassuming. However, some research has failed to support these findings. Television advertisement can change people’s attitude or behavior minimally not significantly. For example, advertisement can change their choice of purchase only in some exceptional situation not always. Accordingly, advertisement in television about healthy product may influence consumers’ behavior positively or negatively and ultimately, it can have effect on theirShow MoreRelatedEffect Of Advertising On Society Essay1728 Words   |  7 PagesTalking about advertising, on the one hand, it is good for its functions, displays, etc.; on the other hand, sometimes it is too good to be true, the way they bring the messages to the consumers which state â€Å"the number one †¦Ã¢â‚¬ . What truly are the miscommunications and how do the viewers react to different types of stimulation among those, are there negative or positive results? This review of literature scope was led by the following question: When it comes to communication and advertising are there positiveRead MoreEco-Label1336 Words   |  6 PagesIMPACT CONSUMER BEHAVIOR Rumaizah Abd Aziz Faculty of Business Management, UiTM Kedah Abstracts Purpose – The objective of this paper is to determine the impact of consumer behavior through the eco-label products of marketing. Methodology – This paper reviews consumer behavior and advertising to identify how consumers are persuaded to greener product label. The information are collected through journal reading, and searching from website. Keywords – Consumer behavior, green advertising, environmentalRead More Advertising: the good and bad Essay1193 Words   |  5 Pages Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in orderRead MoreAdvertising: the Good and Bad Essay1187 Words   |  5 PagesAdvertising is a persuasive communication attempt to change or reinforce ones prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favo rability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade to consumer in order toRead MoreThe Negatives Of Fitness Advertising995 Words   |  4 Pagesunrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. This paper will discuss the negatives of fitness advertising, to include creating negative body images and promoting false results. It will, also, address the counterarguments against fitness advertising being negative. Many fitness advertisements proclaim the idea of theRead MoreUsing Emotions to Build Advertisements955 Words   |  4 Pageseffectiveness in cooperating emotions in advertising has been looked at and studied for many years trying to find the most productive form of speaking to consumers. By assessing consumers and their responses to different types of emotional marketing, the value of emotions in advertising and the field of marketing can then be determined (Bagozzi, Gopinath, Nyer, 1999). In the following studies, emotions in ads and the psychological and emotions reactions of consumers are reviewed to see if emotions canRead MoreMarketing Research Topics1249 Words   |  5 Pagesgiven: Topics for Research in Marketing The effects of pharmaceutical dispensing pattern on consumer store patronage Table turnover augmentation: variables affecting the time spent in dining experience A comparative study on application of advertising through cell phone framework among various types of goods and services Market entry strategy in an emerging market using Country of Origin information Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands CharacteristicsRead MoreThe Dimensions Of Guerilla Marketing1457 Words   |  6 PagesKhuong (2015), the researcher examines the effects of guerilla marketing dimensions: Creativity, surprise, humor, clarity, and emotional arousal on the consumer purchase intention. Creativity Creativity is regarded as an effective tool in advertising to get through the media clutter, attract consumers’ attention, create an impression and lead to more effectiveness of an advertising campaign (Till Baack, 2015).There are different perspectives on advertising creativity at one hand, people viewed thatRead MoreConsumer s Influence On Consumer Behavior1272 Words   |  6 Pagesculture, consumers are very much in charge of their decisions in regards to purchasing. Advancements in technology have not only allowed consumers the capability to research, price shop and purchase products, but have also given businesses the ability to reach a targeted market based on data collection and past purchase history. Given that consumers have the purchase power in today’s society, many businesses have implemented situational factors to influence a consumers buying behavior. Consumers typicallyRead MoreThe Ban On Advertising Tobacco Products885 Words   |  4 PagesThe ban put on advertising tobacco products in India has caused a lot of debates. Some say it violates the constitution, others say it saves lives. Each side sets a valid argument, but which side is right? These bans do not only exist in India. They have been put into action in many different countries as well. Tobacco use kills 5.4 million people a year, averaging at about half of all smokers. (W.H.O.-Facts) I think that everyone is aware of how bad tobacco use is for your health. What people

Should Euthanasia Be Legalized - 1360 Words

About 55% of terminally ill patients die in atrocious pain. Euthanasia is a practice that hasn’t been legalized in many places, and is usually performed by lethal injection. In the United States euthanasia is only legalized in Oregon, Washington, Montana, and certain areas of Texas. Some citizens feel that euthanasia should be legalized because they should have the sole right to their life. Others feel that God is the one that has the authority over a person’s life. There have been many cases where people have to go to court in order to have euthanasia performed on them. Perhaps the conclusive reason for opposing euthanasia is many people have religious concerns for the killing of others, even if it is by their choice. â€Å"Churches teach that life should not be prematurely shortened because it is a gift from God,† says John A. Di Camillo. â€Å"We don’t have the authority to take into our hands when life will end,† he says. â€Å"That’s th e Creator’s decision.† Catholic thinkers like Dicamillo contend that the decision to take one’s own life often comes as a result of issues like poor pain management, despair and loneliness, or the feeling of being a burden on family while they watch them suffer. These conditions, he believes, can be addressed with better palliative and psychological care. â€Å"We don’t give enough attention to people near the end of life because we’re afraid of the end of life and don’t want to come to grips with it,† Di Camillo says. A lot of people around the worldShow MoreRelatedShould Euthanasia Be Legalized?864 Words   |  4 Pagescontroversy over euthanasia. Because there is a sharp conflict on the issue, some countries accept mercy killing lawful while others do not. The main arguments about the issue are whether the deliberate intervention on one’s life to the end is morally right or wrong. Some say euthanasia should be legalized because it is the only way to relieve harsh pain and meet ‘real happiness’ for the patients who are not expected to maintain their lives more. They also argue that people should respect the patients’Read MoreShould Euthanasia Be Legalized?971 Words   |  4 Pages Legalization of euthanasia in China Youyou Zhuang English Language Center, University of Victoria Youyou Zhuang, a student in English language center of University of Victoria. zhuangyoyo@gmail.com Legalization of euthanasia in China The hospital is a place where to cure the sickness and to save the patients. Have you ever thought a kind of â€Å"killing† could happen in the hospital? It is the â€Å"mercy killing†, also called euthanasia. Till now, euthanasia is legal in Netherlands, BelgiumRead MoreShould Euthanasia Be Legalized?1413 Words   |  6 Pagesstatement: euthanasia should be legalized. There exist numerous topics that are controversial within the criminal justice system. Euthanasia, the practice of intentionally ending a life in order to relive pain and suffering, is one that has been around for a long time. Many people believe that it should continue being illegal due to certain moral values. However, some people argue that euthanasia should be decriminalized because people should have the right to die when they want to. Euthanasia hasRead MoreShould Euthanasia Be Legalized?907 Words   |  4 Pagesactive euthanasia, which is a highly contentious issue in the United States. Voluntary active euthanasia is currently illegal in the United States. However, I believe that patients with terminal illnesses experiencing a lot of pain and misery should have the right to die the way they choose, with dignity, instead of being subjected to agony. People should be able to choose voluntary active euthanasia, if ever need be, which is why I believe that despite current policy, voluntary active euthanasia shouldRead MoreShould Euthanasia Be Legalized?1050 Words   |  5 Pagesend quickly, but knew it was not going to happen. If euthanasia and/or assisted suicide was legalized, perhaps his wish could have been true. Unfortunately, euthanasia is only legal in the states of Oregon and Washington at the current time. Euthanasia is considered immoral and wrong for contradicting a doctor’s job. However, it save s families the horrible sight of their loved ones dying, safeguards being up to protect any abuse towards euthanasia, and ultimate choice of being euthanized is upon theRead MoreShould Euthanasia Be Legalized?1272 Words   |  6 Pagesthe natural body is able to heal itself and grow. Not only is it human nature to survive and prosper, it is also instinct to be frightened of death and suffering. Euthanasia has been a topic of debate ever since the Roman and Greek physicians have started to poison terminally ill patients with their consent. Today’s definition of euthanasia is â€Å"the act or practice of killing or permitting the death of hopelessly sick or injured individuals (as persons or domestic animals) in a relatively painless wayRead MoreShould Euthanasia Be Legalized?1220 Words   |  5 Pagesincurable patients, it is rarely known that Euthanasia, a termination of one’s life with his/her self-willingness, is a release of permanent pain. On the other hand, it is committed by the doctors. Among Voluntary, non-voluntary and involuntary Euthanasia, only is Voluntary Euthanasia being universally concerned by human beings. Various fascinating facts, Australia has already approved this act and many people from other countries have also committed Euthanasia. Regarding this topic, people have beenRead MoreShould Euthanasia Be Legalized?1210 Words   |  5 Pagesconcerns is dying with dignity and not left to suffer a long and drawn out death. Euthanasia, also known as mercy killing, is a sensitive and very controversial subject. Several people believe, doctors should not participate in any action that ends a person’s life due to the Hippocratic Oath stating that doctors are obligated to save lives. Although, euthanasia is considered to be immoral and even murder, it should be legalized when a person’s quality of life, due to an incurable illness, is gradually goingRead MoreShould Euthanasia Be Legalized?1490 Words   |  6 Pagesj ust like you are in pain. What would you do? Euthanasia is and act where a person assist the death of other person and relieves him/her from pain. It is also called as mercy killing. It is controversial because, some may thing it is immoral and some may think it is against their religious values. But, the fact is, the person who suffers with pain knows the pain better than anybody. It is the person’s decision to make. Euthanasia should be legalized with the involvements of legal documents basedRead MoreShould Euthanasia Be Legalized?1970 Words   |  8 Pagespaper I’m going to prove to you why I think Euthanasia should be legalized. Euthanasia refers to taking a deliberate action with the express intention of ending a life to relieve suffering. Some interpret Euthanasia as the practice of ending a life in a painless manner. There are two forms of Euthanasia. Passive Euthanasia is when a patient gets an injection to put them to sleep and they never wake up. It’s a very fast and painless death. Active Euthanasia is when a patient does not get the medicine

Weight Loss and Weight Management

Question: Discuss about the Weight Loss and Weight Management. Answer: Introduction Weight loss and weight maintenance are one the major health crisis that many people seem to ignore thus causing the situation coming to an alarming factor causing a panic in the health sector due to an increase of many chronic diseases that has led to a significant number of deaths around the world. Overweight and obesity are caused by the increasing number and size of fat cells in the body. According to the statistics research done in 2014 shows the number of obese adults was 600 million and 42 million children who were under the age of 5 years. I have chosen to discuss this topic due to the alarming health issues that are increasing at a significant rate and therefore its considered as one of the greatest health problems in the 21st century. This report is mainly based on understanding how to live a healthy lifestyle through weight maintenance. Proper maintenance of weight is a big step towards health assurance to many serious diseases such heart diseases, cancer, type 2 diabetes a nd other chronic illness (Rundle-Thiele, et al. (2015). Factors that Causes Obesity and its health Effects Obesity is a medical condition caused by the consumption of excess food, lack of exercise and in some cases due to genetic inheritance. The main cause of overweight is due to the accumulation of excess fat in the body. For a person to be considered is suffering obesity his actual weight is divided by his height, and if the results do not range 25-30kg/m the individual is considered as overweight, this is also known as body mass index (BMI). The story myth that people suffering from obesity dont eat a lot yet they still gain weight because of reasons such as slow metabolism is proven to be wrong because obese requires much energy to support their body mass than any other healthy body (Barry, et al. 2009). Most victims are due to the inadequate food intake and eating junk food with excess calories this problem is majorly affecting the developed nations. The increasing rate of dependence on prepared food has also contributed to the poor food intake and also the high consumption of sweet drinks and beverages has mostly affected the young adult's age a lot. Sedentary lifestyle and lack of exercise are also another great cause of overweight and obesity condition. Many people now rely a lot on the technology regarding movement and even work that can help in burning the excess calories in the body system. Lack of body exercise or body activity affects the body hormones working rate thus leading to a reduced level of body insulin which causes overweight. Also, the lack of enough sleep can cause obesity by mainly increasing the body appetite or food intake thus increasing calories in the body system. Obesity can also occur due to the genetic inheritance this means the obese body has great food satisfaction rate that makes the person consume a lot so as to feel satisfied. The research says that 1 out of 6 are faulty gene obese (FTO) and are known to consume junk food and beverages preferably (Guillaume and Bjrntorp, 1996). Obesity is a health issue that is even considered as a disease mostly in western countries where it is very stigmatized unlike in the near past where this condition was seen as a sign of wealth or fortune and even parts of the world that belief is adamant. The research is based on previous records and statistics figures showing the results in 2008 and 2011 about Obesity in the world. People suffering from this condition are prone to many health issues thus even the mortality of an obese is quicker than of an average person. It is estimated that obesity is one of the high causes of deaths in the world contributing in causing 7.7% deaths in Europe that is 1 million people die because of obesity when it can be prevented or be minimized. The overweight high cause of deaths is known to be the fifth leading cause of deaths, and regarding figures, its approximated to kill 2.8 million adults every year worldwide (Ogden and Flanagan, 2008). Obesity can lead to many health issues such heart conditions (heart failure, high blood pressure, abnormal cholesterol levels and coronary heart diseases), respiratory problems (asthma and obstructive sleep apnea). It can also lead to reproductive difficulties (complication during pregnancy and birth problems to the unborn, infertility and intrauterine fetal deaths), depression, diabetes type 2, cancer, stroke, gout, lower back pains and many chronic diseases. Depression condition is mostly prone to women than men also women are more affected by diabetes than men (Eckel and Krauss, 1998). Diabetes cases are mostly due to the obesity where 77% of women and 65% of men with diabetes are obese. Cancer cases are mostly due to overweight and Obesity where some 7- 41% of cancers patients are obese. Also apart from adults being the great percentage faced with obesity, childhood obesity is a major issue where more boys are affected than girls. The range of boys suffering obesity is 6-26% and that of girl ranging around 4.6-17.8%. Pediatrics research done showed that many of children who were confirmed obese came from low-income family set up and neighborhoods. The childhood obesity is long term health effect that causes dangerous diseases at an early age such as high blood pressure hypertension, high cholesterol levels and too much clotting of fats in the liver and muscles (Hawley, et al. (2010). The childhood effect is a case too many premature deaths. Many of the adults obese victims are known to be from wealthy backgrounds, most of the women suffering obese are from affluen t families and this due to the social ability to do less body activity in their daily routines. Healthy Lifestyle and Proper Weight Maintenance Obesity can be prevented at the individual level through proper diet control by avoiding eating junk food and trying to eat fruits and vegetables. Also, the amount intake of food should consist of standard where one should also avoid excess food intake and eating all the time unnecessarily. A person should make time in his schedule in exercise; children should exercise at least 1hour daily and adults should also at least keep fit 3 hours on a weekly basis. Health visits for checkup are very necessary to every individual at least once every year. Industries, however, have been a great contribution to the high spread of obesity condition by the production of junk food and beverages. So as to be able to solve the predicament, the industries should play a role in providing healthy diet products to their consumers. One of the main ways the industries can play a role in better nutrition provision is by reducing the amount of fat, sugar and salt content in their food production. Also, ensuring the availability of healthy and affordable food especially if the target markets are children and teenagers and giving awareness of proper healthy diet eating to their consumers. Severe obesity is treated through surgery. The type of surgery done is known as bariatric surgery, its considered as one of the most effective ways of treating the overweight problem. Although surgery is effective, it may at times have complications where issues come up in about 17% cases and sometimes reoperation is needed in 7% cases. Marketing Strategies Target Market and Audience The determining factors about the target audience and market mainly comprise gender, age, ethnicity, race, social cultures, and traditions. The audience or market can be well studied through psychographic and demographic research of the population targeted. Psychographics is observing the people way of life, personality, things that they mostly treasure and dislike attitudes, culture, views and opinions about different ways of life applications. Demographics are the distribution of people age, gender, ethnicity, and race in particular region or area. Through the two analyses, one can be able to identify the most affected areas in the world, age, and how best to approach the concerned group of people (Ng, et al 2014). Obesity Public Awareness by the Health Sector Health sectors should make the public aware of the dangers of Obesity by doing civil teachings in public places, advertising on social Medias, hosting events and seminars. Most of the population due to the lack of knowledge see obesity as stigmatization to the people with the condition and saying they are perfect as any other ordinary citizens. In a different perspective, people suffering from obesity feel always stigmatized by the focus on them thus ashamed of their condition and through public awareness by telling them obesity can be treated things can turn around for the better. Public awareness program can effectively by identifying means to getting to the affected target victims. Obesity is not majorly a poor diet eating cause it also come from genetic inheritance and also it can be caused by medication prescription which may affect the body hormones. A good example is introducing the study programs to all learning levels of the awareness of obesity and its effect on the health of a person (Puhl, and Heuer 2010). Also, commercial adverts are one of major best ways of passing information to the public this can well capture during break commercials in the news hours and during specific programs which are known to be popular with the public. Health sectors during the awareness campaign should consider making the program more beneficial to the public by mostly showing the effects that can be evaded by proper weight maintenance and good diet feeding. The strategy approach in making the public aware can be maximized through making victims aware of their condition and accepting themselves to be able to change or work on their status(Rundle-Thiele,et al. (2015). Individual Approach Emphasis to Better Lifestyle Living The best weight maintenance can be achieved from the extra individual effort on healthy diet and occasional body exercises. Healthy diet comprises of many approaches example is the control not eating excess food and avoiding eating junk food. One should avoid eating habits that are not due to hunger but just as behavior, avoid combining carbohydrate food with fats or proteins and prevent drink beverages that have calorie. The first step in avoiding obesity is by good food nutrition that has free calories and by this one can be able stay free of many diseases. (Brownell, 2005). Sedentary life and lack of exercise is of the rapid rates that cause obesity through making body hormones be less active and also reducing level of body insulin. The activities can be approached from different views where one can choose to have daily walks, daily running or jogging, daily or weekly visits to the gym, home exercise with media or personal guide and many others. The different approaches are best suit different individuals by each persons lifestyle. In addition to proper diet, one is supposed to drink a lot of water and practice eating at least a fruit daily and exercise vegetable diet. Government Approach to the Curbing of Obesity Healthy living lifestyle is can also be achieved through the proper betterment of life by the government and in collaboration with the health sectors. Governments should play a role in the industrial control of harmful products to the public. Industries have eradicated the health of many people by providing prepared food typically known as junk food with the aim of only making best of profit and not considering the health of their consumers and the public. The provision of prepared food by industries has led to poor food intake with excess calories thus causing harm to the health of public. The effect of this act costs the government even much more on health expenditure than the tax return they receive from the industries. The government can regulate the problem by making laws that the industries should a bind by meeting the required standards. Also, the government in collaboration with the health sector should offer public exercising facilities that are best equipped to boost the pe ople moral and weight maintenance (Seiders and Petty, 2004). Recommendation According to the findings to this report, Obesity is a significant medical issue that requires considerable attention both as a country and as the whole world in general. People having this condition should be able to access health consultancy on their health since this acts as exposure to much medical misfortune. Obesity disease is a problem that can be controlled and even avoided. The condition is majorly caused by poor nutrition feeding and lack of body exercise. Also, the condition is not prone to age limit it can affect anyone thus healthy lifestyle living should be encouraged so as to reduce the death numbers and many diseases that be prevented by control of obesity (Rssner, et al. (2000.). Conclusion Overweight and weight maintenance is a major health issue that globally affects everyone in the world. The health hazards that are prone to people suffering from obesity is one greatest health risks one experience that none could want to go through. The obesity problem is a major health problem affecting almost all government health in the world and the only remedy to solving the problem is through making everyone to understand that obesity is curable or preventable and this can only be done through self-acceptance and willingness to have a healthy lifestyle. Bibliography Rssner, S., Sjstrm, L., Noack, R., Meinders, A. and Noseda, G., 2000. Weight loss, weight maintenance, and improved cardiovascular risk factors after two years treatment with orlistat for obesity. Obesity Research, 8(1), pp.49-61. Hawley, L., Harker, D., Harker, M. (2010). A social cognitive approach to tackling inactivity and obesity in young Australians. Journal of Business Research, 63(2), 116-120. Rundle-Thiele, S., Kubacki, K., Tkaczynski, A., Parkinson, J. (2015). Using two-step cluster analysis to identify homogeneous physical activity groups. Marketing Intelligence Planning, 33(4), 522-537. Barry, C.L., Brescoll, V.L., Brownell, K.D., and Schlesinger, M., 2009. Obesity metaphors: how beliefs about the causes of obesity affect support for public policy. Milbank Quarterly, 87(1), pp.7-47. Ogden, J. and Flanagan, Z., 2008. Beliefs about the causes and solutions to obesity: a comparison of GPs and lay people. Patient education and counseling, 71(1), pp.72-78. Eckel, R.H., and Krauss, R.M., 1998. American Heart Association call to action: obesity as a major risk factor for coronary heart disease. Circulation, 97(21), pp.2099-2100. Seiders, K. and Petty, R.D., 2004. Obesity and the role of food marketing: A policy analysis of issues and remedies. Journal of Public Policy and Marketing, 23(2), pp.153-169. Brownell, K.D. ed., 2005. Weight bias: Nature, consequences, and remedies. Guilford Press. Puhl, R.M. and Heuer, C.A., 2010. Obesity stigma: important considerations for public health. American journal of public health, 100(6), pp.1019-1028. Guillaume, M. and Bjrntorp, P., 1996. Obesity in children. Hormone and metabolic research, 28(11), pp.573-581. Ng, M., Fleming, T., Robinson, M., Thomson, B., Graetz, N., Margono, C., Mullany, E.C., Biryukov, S., Abbafati, C., Abera, S.F. and Abraham, J.P., 2014. Global, regional, and national prevalence of overweight and obesity in children and adults during 1980-2013: a systematic analysis for the Global Burden of Disease Study 2013. Lancet, 384(9945), pp.766-781.

My Dad, My Hero free essay sample

â€Å"Get a bucket of water,† my dad shouted. I didn’t budge. â€Å"Madie, I need your help. Go get help and a bucket of water.† I heard him, but didn’t move; I was processing and thinking about the previous event, unsure of how to react†¦should I laugh? Should I cry? Should I start moving and do what my dad had commanded? I finally snapped out of this frozen state and ran into the house, yelled for my mom, and grabbed a bucket. The fire was spreading, and the chaos continued†¦finally, the fire was out. All it took was one firework and our neighbor’s lawn for me to realize my dad is my hero. I strive to be exactly like my dad: his wit, his intelligence, and his willingness to help others. His dedication to the work he does and the family he loves is admirable in every sense of the word. We will write a custom essay sample on My Dad, My Hero or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My dad is strong and stubborn, outspoken and enthusiastic. He never falters from who he is and who he strives to be. During my life, my dad has pushed me to be the best person I can, to take responsibility for the things I do, and to love whole heartedly. He has taught me the backbone to success includes knowledge, positive thinking and God. My dad is the quintessential role model, combining old traditions with new values, never wavering from his definition of life and what it has to offer. My dad. My hero. My dad started the fire. The firework went outwards instead of upwards. My neighbor’s front lawn was charred. Did any of that really matter? Not to me. All that mattered was that my dad owned up to what he did, and taught me morals that my faith encourage. My dad apologized for his mistake and he made it right. He offered to water and care for the lawn daily. And he did. The lawn grew back thicker and lusher. Because of this I have become a spiritually strong individual , and someone who is more confident in the morals that I’ve been taught. Like my neighbor’s lawn, I too have grown into a deeper and brighter person because of my dad.